AND HOW
And _how is the process laboratory of our workshop or studio. The “what” is important, it is the source of inspiration, but we are interested in the “how”. How to create, how to imagine, how to do it. In the “how” lies the true knowledge. Only if you investigate, experiment and know how, you can get the “what”. In our Lab we will work on the how from a point of view linked to society, how society and fashion experience together. How do you dress? How do you dream? How do you imagine? How do you think? How do you do it? How would you do it? For this first essay, we have seen that people increasingly value how to make clothes and value the handmade and handcrafted experience. That is why we have returned to our pattern of origin: the Arts & Crafts movement of the famous William Morris. We have worked with his natural designs and his idea of working with pure elements. We have fused his prints with materials such as denim cotton processed by the team, silks and cashmere 100% natural along with a very ephemeral material, such as tulle. We have observed society in detail this year, coming to the conclusion that there is an imperative need to live in total freedom and fashion should reflect this drive.
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